About Us

Seven 'til Midnight, or rather, the hours that conjure up titillating fantasies and mischievous rendezvous, is when the fun begins.

Seven 'til Midnight embodies the panache and passion for cutting-edge designs, impeccable craftsmanship, bold colors and eye-catching prints with luxurious fabrics and alluring details. The sophisticated contemporary line features over 250 styles of lingerie, nightwear, wrap styles, accessories, and the Baby Got Curves™ collection for plus size women.

Seven ‘til Midnight has been featured in People Magazine, Glamour, Playboy, In Style, Cosmo, Maxim, VH1, MTV, FOX TV, and the Oxygen Network. Celebrity fans include Jennifer Lopez, Katy Perry, Denise Richards, Kim Kardashian, Tera Patrick, and Naya Rivera.

Taking inspiration from French modern sophistication, Seven ‘til Midnight’s collection is romance re-envisioned with luxurious fabrics, chic details, and lavish colors. Channel your inner seductress in sensual feminine styles and revamped classic bestsellers. Become the ultimate temptress in romantic lace ensembles with sexy strappy details. From dreamy afternoons, sensual sunsets, to midnight romps, Seven ‘til Midnight will have you looking effortlessly beautiful and falling in love all over again.

Style & Sustainability

Seven ‘til Midnight continues to be an innovator in styles and sustainability. In keeping with Seven ‘til Midnight’s environmental initiative, we are committed to making an impact and change in the growing global problem of environmental pollution and waste. We will do our part by making a switch to new eco-friendly packaging that consists of recycled paper and biodegradable polybags. In light of the ever growing green awareness movement, we will continue to look into new technologies and challenge ourselves in an effort to do better.